Data Mining in US Presidential Election Campaign

download (1)What better way for presidential candidates to appeal to their audiences interests than to know exactly what they are interested in? For decades campaign managers and their teams have used internet users browsing histories to fine tune their election campaigns. Big data has become one of the most influential sources for advertisers due to its ease of access and depth of personal information.

Read more on Prompt Cloud’s webpage: https://www.promptcloud.com/blog/data-mining-in-presidential-election-campaign/

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