Data Mining in US Presidential Election Campaign

What better way for presidential candidates to appeal to their audiences interests than to know exactly what they are interested in? For decades campaign managers and their teams have used internet users browsing histories to fine tune their election campaigns. Big data has become one of the most influential sources for advertisers due to its… Continue reading Data Mining in US Presidential Election Campaign

The Data Mining Controversy: Dark Side of the Government

The age we live in relies heavily on the ease of communication and information. Part of that problem in and of itself lies within the fact that many of the social media sites revolve around accumulating user-generated content. The amount of data amassed from these sites has reached the point where you can Google search… Continue reading The Data Mining Controversy: Dark Side of the Government